One of the suggestions from the micro-ISV world is to encourage customers to talk so you can listen to them. Providing good customer support is key to a succesful small business. Here are some tools that get mentioned.

  • An easy to create social network site called Ning. The idea is to make it easy for customers to communicate with you. It also acts as word of mouth advertising. It’s hard to picture having enough customers for a community but that’s just lack of confidence.
  • Everyone loves reading Joel on Software, so why not buy his software, FogBugz? It’s $199 per user installed on your own machine. So for a u-ISV it’s pretty cheap.
  • Trac software is the open source bug tracking/wiki/etc. I’m inclined to go this route but FogBugz sounds pretty tempting, too