Notes on u-ISV

From Mac Software Business podcast “MacSB (001): Getting Started as a Mac Indie Developer”
Basics:

• Copy: Adding features write description for later cut and paste
• Licensing
• Payment processing: paypal, ecellerate
• Marketing
• Sparkle (updates)
• Forums, email lists
• Help book
• Support hours
• Bug database (omni-outliner, trac, fogbug)
• Lost registration codes
• Source control

Mistakes:

• Experimenting in code base to be shipped (one proj in Xcode)
• Don’t be stingy about free licenses
• Release

Marketting:

• Put it up on Version Tracker, MacUpdate.
• Blogs helped
• Google add words (waste of money)
• Press releases good
• Apple’s download site

From podcast “Mac Software Business: MacSB (008): Becoming a Micro-ISV” which is an interview with Bob Walsh

• You have to work on something you’d like to work on for the next three years
• You may not be an expert in the area but remember you’ll be working with
  people in the area so you better like those people!
• Blogging is the simplest and most effective way to connect to your market and
  even just improve your professional career.